WESTLAND, Mich.,––It's no secret that having feel good moments is good for your health. Ford recently took this to the lab, so to speak. They ran a study that measured what they call "buzz moments", or moments that we would describe as thrilling because they can have such an impact on our overall wellbeing. What Ford found through this study is that if you want to live a happier life in 2018, buy a sports car. Here's what they did and what they found:
Researchers put some of the most thrilling moments to the test by hooking up their volunteer study participants with medical grade technology that would monitor their heart rate and emotional response. The activities they monitored their volunteers included: riding a rollercoaster, engaging in a passionate kiss, salsa dancing with a partner, shopping, watching HBO's Game of Thrones, fine dining out, watching football, and driving a car. They recorded the number of times the participants had a "buzz moment" throughout these activities and took the average of each to determine the winner.
As you can see above, riding a rollercoaster produced the most "buzz moments", but driving a car, particularly a performance-based Ford Focus RS came close. Ford also took into consideration how realistic it was to regularly have these moments, and driving a thrilling car was clearly the best way to get the most buzz in your everyday life.
“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”
As a part of their study, they outfitted a Ford Focus RS with a high-performance Zotac VR GO gaming PC, 82 display panels, and 110 x 500-lumen daylight bright light strips, as well as a real-time emotional AI system that would display the driver's emotions on the exterior of the vehicle. This is just a small experiment in the bigger picture of the future of vehicle and driver integration. The experts at the Ford Research and Innovation Center in Aachen, Germany are looking into how in-car systems can be aware of the driver's emotions, distress, distractions, and fatigue to provide warnings or prompts. The future of these systems might even come with the capability of taking control in emergency situations.
Check out the Focus RS Buzz Car in action:
At North Brothers Ford, we have a variety of sports cars for you to check out that can help you live a happier life in 2018. The Ford Focus RS, Focus ST, Fusion Sport, Mustang, Raptor, and soon the Edge ST, are all great options to experience more buzz moments during your everyday commute. You can take a look at our inventory online, or in person at our dealership in Westland. We'd be happy to help you order the Ford sports car of your dreams if we don't have what you're looking for in stock.
North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 855-739-2023, our knowledgeable and helpful sales team will be more than happy to assist you!
Visit our website: www.northbrothersford.net
North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 855-739-2023, our knowledgeable and helpful sales team will be more than happy to assist you!
Visit our website: www.northbrothersford.net
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