Ford Ranks the Highest in Initial Quality by J.D. Power in 31 Years

WESTLAND, Mich.,–– For the past 31 years, the global marketing research giant, J.D. Power, has been conducting a study on consumer vehicles called the Initial Quality Study (IQS). The ratings for this year's study were released and Ford now ranks the highest it has ever ranked in Initial Quality by J.D. Power in 31 years. With various category improvements and two top ten quality vehicles, Ford achieved the #2 spot.

This study is conducted each year using about 80,000 new vehicle owners, 33 brands, and various models from each brand. The study collects data and feedback from new car owners within the first 90 days of ownership, hence the name "Initial Quality". The data comes from over 200 vehicle parameters, so what helped Ford make the #2 spot in the non-premium category?

1. Ford improved greatly in the vehicle problem category. Each of the 33 brands in the study are analyzed by how many problems were had per 100 vehicles. Last year, Ford received 102 problems per 100 vehicles. This year, Ford leaped down to 86 problems per 100 vehicles. The Big 3 outperformed imports in this category for the second year in a row.

2. Ford continues to offer better infotainment and technology. Ford's SYNC infotainment and communication system was a big part of this study, as were other brand's infotainment systems. In fact, the audio/communication/entertainment/navigation category was the most improved industry wide from 2016 to 2017. To improve the user experience further, Ford is working to upgrade 70% of vehicles to SYNC 3, which is vastly improved from previous versions.

3. Ford had two vehicles make the top ten highest ranked vehicles list out of 24 total. The 2017 Ford Expedition ranked #9 and the 2017 Ford Mustang ranked #10 in initial quality. Although they didn't receive big upgrades this year in terms of design or engines, they will both receive a significant refresh for the 2018 model year.

Interested in learning more about America's Best Selling Brand? We'd be happy to help at North Brothers Ford. We stock a vast inventory of Expeditions, Mustangs, and other great award-winning Ford vehicles. Whether you're looking for a large SUV or a fun sports car, we're confident we can find a Ford vehicle to suit your needs. You can begin your search by exploring more information on Ford vehicles on our site, by shopping our new inventory online, or by simply visiting our dealership on Ford Road. We look forward to assisting in your new car search!

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 888-806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!

Visit our website: http://www.northbrosford.net

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Ford F-150 Scores Big In Dependability & Toughness

WESTLAND, Mich.––When you hear the name Ford, you might think of the slogan "Built Ford Tough". If you're a Ford truck owner, you'll know this slogan to be true, and there are many awards to prove it. The Ford F-150 scores big in dependability & toughness and has recently achieved a 2017 J.D. Power Vehicle Dependability Study award!

The Vehicle Dependability Study is run by J.D. Power each year based on reports from original owners of 3-year-old vehicles.

"This study measures car reliability by analyzing problems experienced over the past 12 months of ownership in such areas as: features and controls; engine and transmission;entertainment and navigation; heating and cooling; the overall driving experience, and more."

The 2014 Ford F-150 scored a 3/5 in Powertrain Dependability, and 5/5 in Feature and Accessory Dependability, Body and Interior Dependability, and Overall Dependability. This large light-duty pickup truck was among competitors such as the Chevrolet Silverado 1500, Toyota Tundra, Ram 1500, Nissan Titan, and GMC Sierra 1500. 

The 2014 Ford F-150 comes available in three cab styles, 11 different trims, and four engine options, which means there's a F-150 for any need. Although this model year pickup doesn't hold a IIHS Safety Rating, it does hold ratings with NHTSA. The 2014 Ford F-150 (every cab style) received a 4/5 star rating in overall protection. 

Since 2014, the Ford F-150 has received upgrades in the body and styling, including the military-grade aluminum body, as well as in technology with SYNC 3, and more efficient engine options. In 2018 we'll be seeing a diesel option as well! The Ford F-150 has found success before and beyond the 2014 model year, which has scored big in dependability & toughness. We think you'll find it no surprise that the Ford F-150 is America's Best Selling Vehicle and has been for 40 years! 

We'd love to show you what the newest Ford F-150 has to offer you as well as the used models, too. We pride ourselves on finding the right vehicle for each buyers needs and budget. Take a look at our online inventory or stop by our dealership on Ford Road in Westland to start your search for a F-150.

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 888-806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!

Visit our website: http://www.northbrothersford.net/

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2015 Ford F-150, Expedition and C-MAX Win J.D. Power Segment-Level Awards

WESTLAND, Mich.– If you haven’t noticed, Ford is on a roll and hasn’t had any trouble raking in awards for safety and satisfaction from the likes of the National Highway Traffic Safety Administration and AutoPacific, respectively. The automaker recently garnered more recognition when the 2015 Ford F-150, Expedition and C-MAX won J.D. Power segment-level awards.

The rankings­– derived from the most recent J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study– indicate the three Ford vehicles led their segments. If anything, this bolsters Ford’s position as America’s most reliable automaker that strives to produce quality vehicles.

For the second year in a row, the 2015 F-150 received the topmost award for the Large LightDuty Pickup segment. The 2015 Expedition was rated highest in the Large SUV segment and the 2015 C-MAX earned the Compact Multi-Purpose Vehicle Award.

This marked the 20^th year for the J.D. Power APEAL study, which is considered the best system to measure how much appeal a new vehicle brings to consumers based on how rewarding it is to own and drive it. To gauge the comprehensive value of their vehicles, owners look at 77 aspects that blend to make an overall APEAL Index score that is measured on a 1000-point scale.

The 2015 Ford F-150, Expedition and C-MAX won J.D. Power segment-level awards and earned a total brand score of 798, a 9-point improvement from last year that levels out with the industry average. Thanks to the improved numbers, Ford’s new vehicle APEAL Index score trumps the ratings of competitors like Chevrolet, Dodge and Chrysler.

With a flood of awards and new vehicles, and a deeper devotion to societal and technological research, it’s safe to say Ford is breaking new ground in the auto industry. If you’re like us, we’ve come to expect great things from Ford, and so far they’ve continually exceed those expectations. The most obvious evidence of this is with the New Ford Cars and New Ford Trucks at our Ford dealership serving Westland, MI. Come see for yourself!

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, committed to exceptional customer service! Stop by, or give us a call at 888-806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!

Visit our website: www.northbros.com

Follow us on social media: Facebook, Twitter, Pinterest, Instagram, YouTube and Google+