Off-Road Warrior 2017 Ford F-150 Raptor Available This Fall

WESTLAND, Mich.––Ford has recently reported sales that show more adventurous and thrill-seeking buyers are flocking to Ford's performance lineup. Globally, Ford will sell more than 200,000 performance cars in 2016, which is about twice what performance sales were three years ago. Coming to the lineup is the new off-road warrior, 2017 Ford F-150 Raptor, available this fall. The newest Raptor pickup truck model is ready to show off with many improvements to off-road performance, fuel economy, and power overall.

The new 2017 Raptor is coming with a stunning 450 Hp, Ford just announced, and a powerful 510 lb-ft of torque. The 2017 model will weigh in at 500 lbs less than the 2014 model. This is thanks to the same aluminum alloy body and high-strength steel frame you'll see in standard F-150s. The new weight and body will also be paired with a high-output 10-speed transmission and EcoBoost engine, which leads to:

21% improvement in average torque-to-weight ratio. 

You'll find better optimized power bands and lower RPM torque thanks to the 10-speed transmission and torque on-demand transfer case.  

23% improvement in EPA-estimated fuel economy

EPA ratings for the 2017 Ford F-150 Raptor is 15 city/18 highway/16 combined mpg, although your use of the truck will create varied actual mileage. 

“The torque-on-demand transfer case and six-mode Terrain Management System is unique to Raptor in the Ford family of vehicles,” Tranter said. “It gives you the benefit of a clutched all-wheel-drive system for easy around-town maneuverability in bad weather. Then, there’s Baja Mode, which automatically engages a mechanically locked 4X4 high, and optimizes throttle response, shifting and boost control to provide improved off-road capability. That’s definitely drawing a line in the sand.”

We can't forget to mention the addition of driving modes to fit whatever road in whatever condition. The modes include Baja, rock/crawl, sport, weather, mud/sand, and normal. The trucks adaptive shift technology works to ensure the right gear is enabled at the right time for a more engaged driving experience. The reduced weight lends to better shifting function overall. 

The off-road warrior, 2017 Ford F-150 Raptor will be available this fall, but you can test out all the F-150 has to offer by taking a test drive at our dealership. We have a wide range of 2016 Ford F-150s to choose from with different packages and trim levels to suit your needs. Whatever you're looking for, we'd be happy to help you find it! Not sure whether you should buy or lease your next vehicle? Use our Buying Vs. Leasing guide for reference, and let us know if you have any questions.

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 855-739-2023, our knowledgeable and helpful sales team will be more than happy to assist you!

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New Ads Show the Strength of Aluminum in 2016 Ford F-150 Trucks

WESTLAND, Mich. –– Maybe you’ve heard competitors of Ford Motor Co. complain about the fact that the 2016 Ford F-150 is fashioned from aluminum instead of a big, heavy chunk of steel. But the Dearborn automaker has taken up the gauntlet with these haters and makes plenty of rebuttals in its new ads that show the strength of aluminum in 2016 Ford F-150 trucks.

Ford created three television spots to air throughout the 2015 NFL season, and the automaker intends to get the point across that the 2016 F-150 is the most remarkable pickup to date. Contrary to what competitors claim, these commercials provide the evidence necessary to back up Ford's aluminum alloy masterpiece.

The first ad, “Wake-Up Call,” sticks it to the man right away and boasts of the F-150’s best-in-class high-strength, military-grade, aluminum alloy that shaves 700 pounds from the pickup to enhance towing, payload, and gas mileage. As the unabashed narrator blatantly states, this is Ford’s wake up call, and in the truck game it’s either the aluminum age or the Stone Age.

The next ad, “Battle Tested,” is all about the new standard of safety the 2016 F-150 has set after earning a five-star safety rating from the National Highway Traffic Safety Administration. The spot shows the pickup towing a row of custom crafted 8-foot-tall metal stars to show what it looks like to be the only full-size, light-duty pickup to earn the government’s highest safety rating for all crash test modes and cab configurations on the driver and passenger sides of a truck.

The last ad, “Brainstorm” (not shown), expands on the ingenuity found in the 2016 F-150’s segment exclusive Pro Trailer Backup Assist, which makes backing up your trailer just about the easiest thing ever.

Although Ford has already debunked most of the disparaging myths about its trucks, the automaker has outdone itself with new ads that show the strength of aluminum in 2016 F-150 trucks. The ads were a chance for Ford to tell the truth about its innovative and durable aluminum trucks, while also sharing some of its quirky creativity and brazenly honest opinions of why its aluminum alloy trucks are ahead of the curve.

Instead of going with typical computer-generated imagery, Ford chose to express the best parts of its innovative aluminum F-150 through an innovative filming technique that aligns with the honesty of its brand. The commercials were filmed using live-action and stop-motion animation rather than digital to give onlookers a less fabricated and more organic viewing experience.

Now in its 67th year, Ford’s F-Series has been the best-selling truck in America for 38 consecutive years, and the best selling vehicle in America for 33 consecutive years. As you can tell from the commercials, Ford knows what it’s doing with its trucks, which is why we tell all of our Redford area used car dealer customers they won’t find any other truck like a Ford F-150, even if it’s used.

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, committed to exceptional customer service! Stop by, or give us a call at 888-806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!

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2015 Ford F-150 and F-Series Super Duty Earn Vehicle Satisfaction Awards

WESTLAND, Mich.– Once again, Ford is being recognized for producing vehicles of exceptional quality. This time around the 2015 Ford F-150 and F-Series Super Duty earned Vehicle Satisfaction Awards from AutoPacific, an automotive research and consulting company.

AutoPacific gave the F-150 the Vehicle Satisfaction Award for light-duty pickups, and recognized the pickup as having the second-highest owner score ever and the highest truck rating ever. This adds to the F-150’s reputation for best-in-class towing, payload and EPA-estimated gasoline fuel economy, as well as obtaining a five-star government safety rating.

The group awarded the F-Series Super Duty the Vehicle Satisfaction Award for heavy-duty pickups. The Super Duty is already recognized for best-in-class diesel power and standard torque, and the F-350 Super Duty recently earned the Edmunds.com 2015 Best Retained Value Heavy Duty Truck award.

The Vehicle Satisfaction Awards look at the big picture, including owners’ experiences with overall quality and safety, but it goes deeper than that,” said George Peterson, president of AutoPacific. “We also take into account the heart of the ownership experience to determine those vehicles that are extremely satisfying to their owners.”

To determine that the 2015 Ford F-150 and F-Series Super Duty should earn Vehicle Satisfaction Awards, AutoPacific left the decision to truck owners. AutoPacific weighed drivers’ satisfaction with their trucks based on how they responded to 50 unique vehicle attributes associated with their truck, such as fuel economy, performance, interior comfort and styling.

After winning these Vehicle Satisfaction Awards, the Ford F-150 and F-Series Super Duty confirm our belief that Ford makes the most popular trucks of the highest quality in the world. If you still don’t believe us, explain why U.S. military members love Ford trucks! Or you can come see for yourself and test drive one of the New Ford Trucks or New Ford Cars at our Canton Area Ford Dealer– we’d love for you to!

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, committed to exceptional customer service! Stop by, or give us a call at (888)806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!

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2015 Ford F-150 Named North American Truck of the Year

WESTLAND, Mich. – The North American International Auto Show Press Preview Days kicked off this morning in Detroit and Ford Motor Company is already stealing the show! Not even a full day into the Detroit Auto Show, and the 2015 Ford F-150 was named North American Truck of the Year!

The coveted annual award relies on more than 50 veteran journalists to recognize the best new or substantially updated truck or utility vehicle based on innovation, design, safety, handling, driver satisfaction, and value. For the 22nd year in a row, the jury of journalists evaluated popular competitors and in the end named the 2015 Ford F-150 North American Truck of the Year; the eighth time a Ford vehicle has won the award!

The redesigned 2015 Ford F-150 is the toughest, smartest, and most capable F-150 ever to hit the market so we can't say we're surprised it blew away the competition. A truck equipped with a military-grade, aluminum-alloy body; high-strength steel frame; and the market's highest EPA-estimated fuel economy ratings for any full-size gasoline pickup deserves to be named the North American Truck of the Year in our eyes!

Now if you want to experience for yourself the amazing-ness that allowed the 2015 F-150 to be named Truck of the Year, stop by our lot soon before the newest models are gone! North Brothers Ford, located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!

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2016 F-650/F-750 Production Shifting to Ohio Plant

WESTLAND, Mich - Ford announced last Friday, March 7th, that 2016 F-650/F-750 Production will be Shifting to the Ohio Plant. Originally, the medium-duty trucks were produced at Ford's plant in Mexico, but are now transferring to Avon Lake, Ohio, near Cleveland, starting early next year. Ford's $168 million investment will go towards the retooling of the Ohio Assembly Plant for the medium-duty trucks - which currently produces the F-Series lineup of vans and other commercial vehicles. 

As you may have read in our "F-650/F-750 Join Lineup of America's Best-Selling Commercial Trucks", the 2016 medium-duty truck models are going to be the toughest, most work-ready, best value Ford medium-duty trucks of all time. Ford is confident that this outstanding work force will build these medium-duty trucks with only the highest quality, reliability, dependability and craftsmanship. Moving 2016 F-650/F-750 production medium-duty trucks to the Ohio plant will not only help secure a future for the workers at the facility, but also exercise Ford's expertise from other truck and commercial vehicle lines to give customers a better product at a competitive price. 

We can expect to see results of the 2016 F-650/F-750 production shifting to the Ohio Plant at the beginning of next year. The latest medium-duty trucks are expected to go on sale in the spring of 2015. 

If you're looking for a great deal on a beautiful Ford truck that will help you get the job done, come see us at North Brothers Ford! Our customers are our top priority and we do all we can to ensure you get a great deal on the Ford of your dreams! We are located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!

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'Built Ford Tough' Tag Line Turns 35

WESTLAND, Mich. - While most companies tend to change up their tag lines on a pretty regular basis, Ford has stuck by their well-known slogan - and it's served them well. Probably one of the most recognized phrases in the country, the 'Built Ford Tough' tag line turned 35 this past weekend.

The 'Built Ford Tough' slogan turned 35 this past weekend and is still going strong. Representing the durability of the Ford brand, the slogan has also become a phrase that many around the world recognize immediately. Why fix something that isn't broken, right?

First used in 1979, the 'Built Ford Tough' slogan has served Ford successfully for many reasons. Not only is it simple and to the point, but it is also true. It represents Ford's truck line accurately because Ford trucks are tough and built sturdy. With over 8 million drivers today that own Ford trucks, many boasting over 250,000 miles, Ford is made to last. With millions of miles and still going strong, not many other vehicle brands can brag about that!

If you'd like to see for yourself how the 'Built Ford Tough' tag line rings true, stop in today to our Plymouth Area Ford Dealership to check out our Used Trucks Under 20,000, and let us help you save money with our Ford-F150 Rebates! We want to get you the truck of your dreams, so let us show you what it means for your vehicle to be 'Built Ford Tough'!

North Brothers Ford, located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgable sales team will be happy to help!

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New Compact Ford Truck Could Be A Ranger Or F-100

WESTLAND, Mich.- Ford Motor Company is currently trying to make sense of a business case for a new compact pickup truck that is possible through all of the difficulties for this segment. Ford ended production of the Ranger in December 2011 and at the same time America lost its last compact pickup truck. Trucks just keep getting bigger and bigger, more powerful, and more capable.

So what happened to the consumer interest for a compact pickup? Well, it still exists, but it has become difficult to produce a compact pickup that makes sense without overlapping the full-size pickup segment. A New Compact Ford Truck would have to have a significant difference in size, price, and fuel economy, for example, 1,000 pounds of payload capacity, 3,000 pounds of towing, and a dramatic reduction in fuel economy. All with a reasonable sticker price. Ford's current global Ranger would have too much overlap with the F-150, so it only makes sense to do something completely different. This could mean that a New Compact Ford Truck F-100 may not be a traditional body-on-frame truck. It just may be a car-based pickup.

But, the Ford Compact Pickup Truck's price presents even further difficulties since the current Ford F-150 is priced at just $24,500 before discounts. It is is too close in price to the F-150, consumers would just opt up for the larger truck. However, Ford's most basic Fiesta is also priced at $14,000, meaning the New Compact Pickup cannot be priced too low either. This is all aside from production costs too.

But the good news is that Ford is working on it, and sees the market for a true compact truck. Until we get official word that a Ford Compact Truck is coming soon, take a look at the 2013 Ford F-150 Brochure. We have New Ford Trucks and Used Trucks for sale and ready to be taken on a test drive, so come visit us! North Brothers Ford, located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgable sales team will be happy to help!

Visit our website: www.northbros.com
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