Showing posts with label ford motor company. Show all posts
Showing posts with label ford motor company. Show all posts

Friday, June 22, 2018

Ford Detroit: Automaker Purchases Old Train Station

Ford Detroit

WESTLAND, Mich. – If you are a Detroiter, you are well aware that the old Detroit train station in Corktown has been left abandoned for a very long time. It has remained decrepit and none of it has been renovated whatsoever. Outside of being used as a filming location in films like “Transformers,” it has remained a distant memory of what Detroit used to be. With so much history, those driving along Michigan Avenue have long wondered why nothing has been done to rehab what was once a stunning building. With Ford Motor Company looking to open operations once again in the city of Detroit, the automaker has seized upon the chance to not only make a big imprint on Detroit but also make old train station an inhabitable area once more.

During the week in which Ford celebrated its 115th anniversary, the automaker announced the acquisition of the Michigan Central Station. The purpose of Ford’s new Corktown campus will be to focus on the electric and autonomous vehicles as well as create sophisticated urban mobility solutions and services including public transit, parking, roads, and connected vehicles. Ford Executive Chairman Bill Ford said the acquisition of the Michigan Central Station means something more to him.

“Michigan Central Station is a place that in many ways tells the story of Detroit over the past century,” Ford said. “We at Ford want to help write the next chapter, working together in Corktown with the best startups, the smartest talent, and the thinkers, engineers, and problem-solvers who see things differently – all to shape the future of mobility and transportation.”

Ford’s plan is to have around 1.2 million square feet of space in Corktown. About three-quarters of which will be split between the company and its different partners in business. Around 2,500 Ford employees, the majority from the company’s mobility team, will be moving into Corktown by 2022. There will be further space to allow for around 2,500 additional employees from different businesses and other partners. What remains of the 300,000 square feet will be used for the attraction of local shops and restaurants, plans for new residential options, and the restoration of the grand hall back to its original shape. Ford President and CEO Jim Hackett said he sees Corktown as representing the future of the information age for Ford.

“What Rouge was to Ford in the industrial age, Corktown can be for Ford in the information age,” Hackett said. “It will be the proving ground where Ford and our partners design and test the services and solutions for the way people are going to live and get around tomorrow, creating a Southeast Michigan mobility corridor that spans west from Dearborn to Ann Arbor, and east to Detroit.” Hackett believes this also could turn Detroit into the “mobility capital of the world.”

“This will be the kind of campus where the emerging economy thrives – a collaborative ecosystem of companies, educators, investors, and innovators,” Hackett said. “This is where part of our team will live and work as a part of this community, alongside the customers and neighbors whose lives we’re trying to make better.” To Ford, Corktown draws him back to his Irish roots of where his family first came from.

“Just as Dearborn does, Corktown holds a special place in my heart,” Ford said. “Henry Ford was the son of an immigrant. His father, William Ford, came over from Cork during Ireland’s potato famine. And Corktown was a destination for immigrants like him who came here with little more than hope. It was a place where you could reimagine what’s possible. That’s what we want to do all over again, right here in Corktown – to build tomorrow, together.”

As Ford takes their next steps toward a bright future, you might wish to purchase a new Ford vehicle for yourself. Imagine yourself driving down Michigan Avenue from Dearborn into downtown Detroit as you pass by the train station. It's an exciting time to be in Detroit and that means it's time for you to purchase a new Ford car. There are many great models, which North Brothers Ford can assist with. We will help you discover what it means to be a Detroiter all over again.

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 855-739-2023, our knowledgeable and helpful sales team will be more than happy to assist you!

Monday, June 18, 2018

Ford Returns to Detroit: Moving Ford Team Edison


WESTLAND, Mich.,–– Ford is making its return to downtown Detroit with its purchase of a refurbished former factory in Corktown and the movement of Ford Team Edison, the company’s electric vehicle organization, to that location. This location will help Ford focus on crafting its first self-driving car and on accelerating hybrid options for different models such as the F-150 and Mustang.

Ford team edison













“Moving our teams to Corktown will further enhance our electric and autonomous vehicle development,” Ford Autonomous Vehicles and Electrification Vice President Sherif Marakby stated. “It gives our teams the workspace they need to promote collaboration and big thinking, and an urban setting that delivers crucial insight for both programs.”

The Corktown location will serve to accelerate Ford’s $11.8 billion investment in global electric vehicles to deliver different electrified cars such as the 2020 Mustang-inspired-battery-electric SUV. Ford has other plans to deliver various hybrid options for other different models. These include the Explorer, F-150, Mustang, Bronco, and Escape.

These new electrified models of Ford’s vehicle brands will enhance the performance, convenience, and capabilities of their vehicles. The F-150, for example, will feature different capabilities such as its onboard electric generator, which will achieve better mileage without sacrificing the performance of the vehicle.

Ford will push harder on the development of its battery-electric vehicle program with 40 different electrified vehicles becoming available globally by 2020. This includes 16 different full battery-electric cars. Ford’s ultimate goal is to make charging of vehicles more seamless and convenient while implementing the full-vehicle over-the-air software that can enhance capability and distinctive features.

At Ford Edison, the company’s future will be devoted to self-driving vehicle expertise. The company will realize this through the use of the artificial intelligence experience and robotics of Argo AI. Their work in Corktown will complement such efforts. There are other factors Ford will pay attention to as well.

Ford also seeks to provide dependable safety features, improved durability throughout urban environments, and a lower ownership cost via commercial-grade quality. The company’s hybrid-electric powertrain is geared toward achieving maximum mileage and a reduction of emissions in keeping the vehicle on the road for as long as possible.

“Our team has been researching self-driving technology for more than a decade, and when it came time to build out the business surrounding it, we put the customer at the center of our thinking,” Ford Motor Company Global Markets Executive Vice President and President Jim Farley said. “From the beginning, this drove the development of our production vehicle and technology.”

Farley added that this means a change in how Ford focuses on the vehicle types they are producing.

“What this means is we’re designing an all-new vehicle optimized for self-driving technology and the customers it will serve,” Farley stated. “We feel this optimization across the vehicle, technology, and customer experience will differentiate our business as we begin to serve leading companies, such as Lyft, in the movement of people and goods.”

If you want to be part of Ford’s future, consider picking up a brand new Ford vehicle from North Brothers Ford.

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 855-739-2023, our knowledgeable and helpful sales team will be more than happy to assist you!

Thursday, April 14, 2016

Ford GT Configurator

Ford GT Configurator


WESTLAND, Mich.––Let's talk super cars. What's the one you dream about? The one you picture yourself driving in down an empty highway? For us, it's the new Ford GT. Unfortunately the price tag is a little hefty for some of us, making us unable to live the true dream; however you can still dream about it and build the perfect supercar with the Ford GT Configurator.

Ford has begun taking owner applications for the new Ford GT, and are allowing applicants to to submit for the first two years of production. There will only be 500 of these GTs made. This limited production is to set the stage for an ultra customer focused and unique experience. That's right, each and every Ford GT purchaser will get to work directly with Ford to build their super car.

Although you don't need to be a Ford GT purchaser or even put in an official application to build your Ford GT. You can check out the Ford GT Configurator online where you can choose and customize:


  • Exterior - color, stripes, and front/rear/side lowers finished
  • Wheels & Brake Calipers
  • Interior
  • Special Edition Series
Ford GT Configurator

The Ford GT is undoubtedly the most advanced Ford car in terms of technology and features. The body of the supercar is built with lightweighting and aerodynamics in mind. Ford understands that purchasers and applicants for the Ford GT are true ambassadors of the Ford Motor Company and want to provide the best for them with not only an amazing supercar, but also a great purchasing experience. 

With a price tag, not including destination and delivery, of around the mid $400,000's, and a production of 250 units per year, this Ford GT will be one of the rarest Ford models ever. Your dreams don't have to end there, use the Ford GT Configurator and show us your pictures. If you are wanting to apply for the GT, you can do so on the Ford GT website. Applications will be taken until May 12 at 11:59pm. 

We know this supercar doesn't fit everyone's budget, but we'll bet there's a Ford that does! We have some amazing 2016 models at North Brothers Ford that you can come in and test-drive for yourself, plus great deals, and excellent service to match. The popular 2016 Ford Escape and 2016 Ford Fusion are perfect for everyday commutes, but we do have an option for the more sporty and fast type- the 2016 Ford Mustang

North Brothers Ford
is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 855-739-2023, our knowledgeable and helpful sales team will be more than happy to assist you!

Visit our website: www.northbros.com

Follow us on social media: Facebook, Twitter, Pinterest, Instagram, YouTube and Google+

Tuesday, December 1, 2015

North Brothers Ford Annual Food Drive for the Salvation Army

North Brothers Ford Annual Food Drive for the Salvation Army

WESTLAND, Mich. –– Throughout the holidays, many of us are privileged enough to enjoy an array of appetizing meals; however, others aren't as fortunate. As the giving season quickly approaches, we're proud to give back to our community by hosting the North Brothers Ford Annual Food Drive for the Salvation Army!

Stop in at our showroom before Dec. 24, 2015, to drop off your non-perishable food items that will go directly to our friends at the Salvation Army. We truly mean it when we say any amount of food donated makes a BIG difference.

Need some ideas on what to bring? Here is a list of some of the most beneficial non-perishable items:

  • Proteins: Cans of tuna, chicken, beans, and peanut butter.
  • Condiments & Spices: Mustard, ketchup, mayonnaise, and salt & pepper.
  • Snacks for Kids: Granola bars, milk boxes, juice boxes, and packs of yogurt.
  • Baby Supplies: Jarred baby food, baby cereal, formulas, and diapers.
  • Hygiene Products: Toilet paper, toothpaste, and soap.
  • Holiday Fun: Stuffing, cranberry sauce and sweet potatoes.

The Salvation Army is a leading charity in the United States and supports over 33 million people through the country annually. We're extremely proud to assist such a wonderful organization in our community, and we hope you'll show your support as well by participating in the North Brothers Ford Annual Food Drive for the Salvation Army.

Stop by our showroom to drop off your donations for the Salvation Army, and while you're here, be sure to check out our incredible selection of brand-new vehicles that will keep you safe this winter. North Brothers Ford, located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!

Visit our website: www.northbros.com.

Follow us on: FacebookTwitterInstagramPinterest and Google+

Tuesday, September 29, 2015

North Brothers Ford is Proud to Participate in Lee National Denim Day!

North Brothers Ford is Proud to Participate in Lee National Denim Day!

WESTLAND, Mich. – When most people think of October, they think of beautiful red, orange, and yellow colors, however, at North Brothers Ford we have pink on our minds! For those of you who don't know, October is Breast Cancer Awareness Month, which is why North Brothers Ford is Proud to Participate in Lee National Denim Day, one of the most influential campaigns for the cause!

This Friday, Oct. 2, stop into our dealership anytime from 8:30 a.m. until 6 p.m. to support this wonderful cause by donating to the American Cancer Society's breast cancer programs and services. North Bros will match the amount every dollar raised by our employees and customers!

Lee National Denim Day was started in 1996 by the well-known company Lee Jeans. The company's employees realized that each of them had been touched by breast cancer and knew it was time they do something to help all of those who have been affected. The way the event works is participants donate money in exchange for wearing jeans to work, school, or other places. Since its start 19 years ago, this nationwide fundraiser has raised over $91 million for the fight against breast cancer!

Join the movement and help make us make a difference by visiting our dealership this Friday, Oct. 2, for Lee National Denim Day! North Brothers Ford, located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help with all of your automotive needs!

Visit our website: www.northbros.com

Follow us on: Facebook, Twitter, Instagram, Pinterest and Google+

Wednesday, July 15, 2015

Ford Makes Carbon Fiber Wheel for Shelby GT350R Mustang

Ford Makes Carbon Fiber Wheel for Shelby GT350R Mustang

WESTLAND, Mich.– When you’re driving the highest performing track-ready pony cars in existence, you’re going to want a set of reliable wheels that can handle the intensity, which is why Ford makes carbon fiber wheels for the Shelby GT350R Mustang.

Aftermarket companies have been producing carbon fiber wheels for years, but Ford has been toying around with the idea of becoming the first automotive manufacturer to mass-produce carbon fiber wheels for a while now and its ready to debut the development with the GT350R.

Considering the intensity of the GT350R, Ford coats its carbon fiber wheels with the same ceramic plasma arc spray used on the Space Shuttle. This coating creates a barrier of thermal protection that prevents brake heat from taking a toll on the wheel, and also provides an attractive finish.

Style and thermal protection are assets of Ford’s carbon fiber technology, but the wheels also improve suspension response times, chassis performance, weight reduction, and handling. Ford rigorously tests its carbon fiber wheels to ensure they perform according to these aspects and meet its strict guidelines for durability, quality, craftsmanship and finish, so you know they make for a great ride.

All Ford wheels undergo harsh tests that include curb strikes, UV and chemical exposure and blistering heat, but the GT350R’s new carbon fiber wheels have a strengthened defense system against these things thanks to their stiffness, light weight and resilience.

How Ford makes carbon fiber wheels for the Shelby GT350R Mustang may mislead you to think the process is simple, but we guarantee there was a great deal of science and experimentation that went into developing strength and dependability.

An RFID chip, with a unique number tracked by a quality assurance system, is inserted into a premade structure of woven carbon fiber strands, after which the structure is infused with resin and cured at high temperatures. A high-gloss black coating adds extra protection against heat, and gives the wheels a stylish look.


This process creates one whole structure and eliminates the need to bond and weld disparate parts together to form a structure, which is what makes Ford’s carbon fiber wheels so much more durable than typical aluminum wheels. While you may not own a Shelby GT350R Mustang, the only available model that currently sports Ford’s carbon fiber wheels, you can find similar lasting durability in the New Ford Cars and New Ford Trucks at our Redford Area Ford Dealer!

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, committed to exceptional customer service! Stop by, or give us a call at (888)806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!

Visit our website: www.northbros.com

Follow us on social media: FacebookTwitterPinterestInstagramYouTube and Google+

Friday, April 17, 2015

How To Use Advanced Parking Assist

WESTLAND, Mich. – One of the great features of new Ford models is that Enhanced Park Assist. The parking system upgraded Ford’s prior automatic parallel-parking assist to now automatically park the vehicle in a standard parking spot. This feature is incredibly handy and easy to use, as you can see in this video, "How To Use Advanced Parking Assist" : 


As you can see the Enhanced Parking Assist is extremely stress-free to use. The side parking sensors advance on today's front and rear parking sensors to warn the driver if the vehicle is too close to objects on the side. It is so easy to show you how to use Advanced Parking Assist, and this feature would be perfect for any of those first time drivers, city dwellers, or families that need a bit of assistance when it comes to parallel parking or backing into a parking spot.

If this looks like a feature you would like to have on your next vehicle, some pay us a visit. We have many great Ford models to choose from, and we would love to set up a test drive for you! North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185, and is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!



Visit our website: www.northbros.com.
Follow us on: FacebookTwitterInstagramPinterestYouTube and Google+ 

Tuesday, April 7, 2015

Ford Is Named A 2015 World’s Most Ethical Company

Ford Is Named A 2015 World’s Most Ethical Company

WESTLAND, Mich. – Since 2010, Ford Motor Company has been named one of the world’s most ethical companies, and 2015 is no different! Ford is named a 2015 world’s most ethical company for the FIFTH year in a row! Not only was Ford named to the Ethisphere Institute’s list, but they were the ONLY automaker to do so, congrats Ford Motor Company!

Ethishere honors companies for leading in ethics and compliance; corporate citizenship and responsibility; culture of ethics, governance and leadership; innovation; and reputation. This amazing honor comes at a time in which the way a company conducts its business is viewed as every bit as important as the products and services it provides. “The World’s Most Ethical Company assesment is based on a framework developed by the Ethisphere Institute to assess an organization’s top performance,” said Timothy Erblich, Ethisphere C.E.O, “Earning the recognition involves the collective action of a global work force from the top down. We congratulate everyone at Ford for this extraordinary achievement.”

Ford is named a 2015 World’s Most Ethical Company, and this amazing achievement correlates with research showing a reputation for ethics and a general trust in a managing and executive team.  This is a very important award for Ford, especially in regards to its popularity with Millennials and Generation Z members, both of which seem to want to do their business with companies who actually do indeed share their values and have an impact on the world.

If you would like to test drive any of our amazing Ford models, feel free to stop by!  North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185, and is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!




Visit our website: www.northbros.com.
Follow us on: FacebookTwitterInstagramPinterestYouTube and Google+