Thursday, July 23, 2015

2015 Ford F-150, Expedition and C-MAX Win J.D. Power Segment-Level Awards

WESTLAND, Mich.– If you haven’t noticed, Ford is on a roll and hasn’t had any trouble raking in awards for safety and satisfaction from the likes of the National Highway Traffic Safety Administration and AutoPacific, respectively. The automaker recently garnered more recognition when the 2015 Ford F-150, Expedition and C-MAX won J.D. Power segment-level awards.

The rankings­– derived from the most recent J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study– indicate the three Ford vehicles led their segments. If anything, this bolsters Ford’s position as America’s most reliable automaker that strives to produce quality vehicles.

For the second year in a row, the 2015 F-150 received the topmost award for the Large LightDuty Pickup segment. The 2015 Expedition was rated highest in the Large SUV segment and the 2015 C-MAX earned the Compact Multi-Purpose Vehicle Award.

This marked the 20th year for the J.D. Power APEAL study, which is considered the best system to measure how much appeal a new vehicle brings to consumers based on how rewarding it is to own and drive it. To gauge the comprehensive value of their vehicles, owners look at 77 aspects that blend to make an overall APEAL Index score that is measured on a 1000-point scale.

The 2015 Ford F-150, Expedition and C-MAX won J.D. Power segment-level awards and earned a total brand score of 798, a 9-point improvement from last year that levels out with the industry average. Thanks to the improved numbers, Ford’s new vehicle APEAL Index score trumps the ratings of competitors like Chevrolet, Dodge and Chrysler.

With a flood of awards and new vehicles, and a deeper devotion to societal and technological research, it’s safe to say Ford is breaking new ground in the auto industry. If you’re like us, we’ve come to expect great things from Ford, and so far they’ve continually exceed those expectations. The most obvious evidence of this is with the New Ford Cars and New Ford Trucks at our Ford dealership serving Westland, MI. Come see for yourself!

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, committed to exceptional customer service! Stop by, or give us a call at 888-806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!

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