WESTLAND, Mich. –– Maybe you’ve heard competitors of Ford Motor Co. complain about the fact that the 2016 Ford F-150 is fashioned from aluminum instead of a big, heavy chunk of steel. But the Dearborn automaker has taken up the gauntlet with these haters and makes plenty of rebuttals in its new ads that show the strength of aluminum in 2016 Ford F-150 trucks.
Ford created three television spots to air throughout the 2015 NFL season, and the automaker intends to get the point across that the 2016 F-150 is the most remarkable pickup to date. Contrary to what competitors claim, these commercials provide the evidence necessary to back up Ford's aluminum alloy masterpiece.
The first ad, “Wake-Up Call,” sticks it to the man right away and boasts of the F-150’s best-in-class high-strength, military-grade, aluminum alloy that shaves 700 pounds from the pickup to enhance towing, payload, and gas mileage. As the unabashed narrator blatantly states, this is Ford’s wake up call, and in the truck game it’s either the aluminum age or the Stone Age.
The next ad, “Battle Tested,” is all about the new standard of safety the 2016 F-150 has set after earning a five-star safety rating from the National Highway Traffic Safety Administration. The spot shows the pickup towing a row of custom crafted 8-foot-tall metal stars to show what it looks like to be the only full-size, light-duty pickup to earn the government’s highest safety rating for all crash test modes and cab configurations on the driver and passenger sides of a truck.
The last ad, “Brainstorm” (not shown), expands on the ingenuity found in the 2016 F-150’s segment exclusive Pro Trailer Backup Assist, which makes backing up your trailer just about the easiest thing ever.
Although Ford has already debunked most of the disparaging myths about its trucks, the automaker has outdone itself with new ads that show the strength of aluminum in 2016 F-150 trucks. The ads were a chance for Ford to tell the truth about its innovative and durable aluminum trucks, while also sharing some of its quirky creativity and brazenly honest opinions of why its aluminum alloy trucks are ahead of the curve.
Instead of going with typical computer-generated imagery, Ford chose to express the best parts of its innovative aluminum F-150 through an innovative filming technique that aligns with the honesty of its brand. The commercials were filmed using live-action and stop-motion animation rather than digital to give onlookers a less fabricated and more organic viewing experience.
North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, committed to exceptional customer service! Stop by, or give us a call at 888-806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!