Monday, January 20, 2014

2014 NAIAS Ford Display Has Largest Customer Involvement Ever

2014 NAIAS Ford Display Has Largest Customer Involvement Ever
WESTLAND, Mich - The 66,000 square foot 2014 NAIAS Ford Display has the Largest Customer Involvement Ever. The Cobo Center in Downtown Detroit has been and will continue to be flooded with car fanatics of all ages. Ford raised the bar this year with a memorable presentation of what the company has in store for the future.

A line of 82 vehicles and the latest in Ford products are scattered around 66,167 square feet of floor space for visitors of all ages to enjoy. The new upper-level of the display shows appreciation of "50 Years of Mustang", while another section is dedicated to "The Future of Tough".

This year, customers are able to interact with Ford vehicles in new ways that will showcase the strength and quality of the new products. "The Future of Tough" has the all-new F-150 as a focal point, one of the most buzzed about vehicles this year. A 22 foot tall, 75,000 pound assembly line display shows consumers the productions stages of the F-150. Each stage of construction touches on a different theme; durability, capability, efficiency, and technology.

The all-new pony car has been an icon for over 50 years and Ford paying a special tribute to it in this year's display. The 2015 Mustang is the center of attention at the stand this year. The upper-level exhibit will expose customers to 50 years of Mustang cultural and historical artifacts. It will also highlight references to the Mustang's impact on fashion, film, food, and fun the last 50 years.

A live engagement presentation and film is part of the display as well. Visitors have the chance to take part in the narration and presentation via two cameras that are catching all of the showgoers checking out the Mustang exhibit. An ST area allows two visitors to race in a head-to-head simulated road course. Winning times can be recorded and shared via personal social networks.

David Tillapaugh, Global Auto Show Operations Manager for Ford, stated that the 2014 NAIAS Ford Display has the Largest Customer Involvement Ever. He also made note that this year will be the prime opportunity for Ford to engage consumers right at the entrance of the display and allow them to see for themselves what makes "Ford Go Further".

North Brothers Ford can hardly wait for the newest Mustang and F-150 to go on sale! If you are a truck lover, visit the dealership to see our inventory of New Ford Trucks. North Brothers Ford is here to help those in Trenton and the surrounding areas find the Ford vehicle they have always wanted!

North Brothers Ford, located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!

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