WESTLAND, Mich. –– Ford is making sure it cements its new image of being not just an automaker but also a consumer-experience oriented transportation pioneer.
Ford is awing NAIAS attendees with an engaging auto show display that showcases new products and technologies like the all-new Ford Fusion, Ford F-150 Raptor SuperCrew, FordPass, and other innovations that will leave those in attendance more surprised than they intended to be. Other product introductions include new customer experiences, drive-assist technologies, and advanced lightweight materials.
But Ford isn't only showing off its latest innovations. When the predicted 70% of auto show attendees enter through the Ford-branded Cobo Hall entrance, they also get a glimpse of Ford's rich past thanks to a display of historic Ford Performance and racing vehicles alongside present-day vehicles.
According to Ford:
The new Ford exhibit inside the convention hall is encircled by an oval made of aluminum, encasing a 360-degree LED video ribbon. More than 114 million individual LEDs play vibrant high-definition video and spotlight visitors’ social media posts that use #FordNAIAS.
Two 36x19-foot LED video walls glide open and shut. Rather than riding on rails, the walls move using the same laser-guided, magnetically driven technology that moves F-150 parts through the Dearborn Truck Plant. Sensors built into the LED video walls detect buried wire, which controls the walls’ nearly silent opening and closing.
Vehicles are showcased on a 78-foot-diameter revolving turntable in the center of the stand, with three smaller turntables on it.
North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 888-806-7163, our knowledgeable and helpful sales team will be more than happy to assist you!