WESTLAND, Mich. – Ford Motor Company’s Explorer model has been quietly surging in popularity this past year. Bluntly, Ford Motor Company has been doing a lot of things right lately, and that includes the 2016 Explorer. Last year, Ford was the most-searched auto brand on Google, and also had the greatest percentage of owners returning to the brand to purchase or lease another Ford vehicle, according to HIS Automotive.
The Ford Explorer’s sales are up more then 30% this year, compared to the January-February numbers of last year. The Explorer is the car for millennials, and crossover vehicles have been the popular trend lately, and that is ESPECIALLY true with younger drivers. The 2016 Explorer targets this target market very successfully! What this does in turn for Ford is create the “customer for life”. By attracting drivers early to the brand, Ford is creating this customer loyalty that is very important in regards to millennial and teen drivers. The auto company hopes that once these drivers get their hands on their 1st Ford model, they will have a loyalty to the company.
Erich Merkle, a U.S sales analyst for Ford states; “Explorer contributes more to Ford’s millennial sales and share growth than any other passenger car or utility vehicle in the lineup”. The Explorer is the car for millennials, and has been America’s best-selling SUV over the last quarter century. The new updates and trims have made it a magnet for young buyers and families, and Ford believes that the Explorer will create a long lasting, customer loyalty with the brand.
If you have any questions about any of our Ford Explorer models, feel free to stop by! North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185, and is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!