WESTLAND, Mich. – Ford Motor Company’s Explorer model has
been quietly surging in popularity this past year. Bluntly, Ford Motor Company
has been doing a lot of things right lately, and that includes the 2016 Explorer.
Last year, Ford was the most-searched auto brand on Google, and also had the
greatest percentage of owners returning to the brand to purchase or lease
another Ford vehicle, according to HIS Automotive.
The Ford Explorer’s sales are up more then 30% this year,
compared to the January-February numbers of last year. The Explorer is the car for millennials, and crossover vehicles
have been the popular trend lately, and that is ESPECIALLY true with younger
drivers. The 2016 Explorer targets this target market very successfully! What
this does in turn for Ford is create the “customer for life”. By attracting
drivers early to the brand, Ford is creating this customer loyalty that is very
important in regards to millennial and teen drivers. The auto company hopes
that once these drivers get their hands on their 1st Ford model,
they will have a loyalty to the company.
Erich Merkle, a U.S sales analyst for Ford states; “Explorer
contributes more to Ford’s millennial sales and share growth than any other passenger
car or utility vehicle in the lineup”. The
Explorer is the car for millennials, and has been America’s best-selling
SUV over the last quarter century. The new updates and trims have made it a
magnet for young buyers and families, and Ford believes that the Explorer will
create a long lasting, customer loyalty with the brand.
If you have any questions about any of our Ford Explorer models,
feel free to stop by! North Brothers Ford is located at 33300 Ford Rd
Westland, MI 48185, and is proud to
be one of the premier dealerships in Southeast Michigan committed to
exceptional customer service! Stop by or give us a call at (888) 806-7163,
our knowledgeable sales team will be happy to help!
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