Ford takes wraps off new luxury F-150

Ford Motor Co. today unveiled a luxury version of its best-selling F-150 pickup, calling it the most refined model to date. The 2013 F-150 Limited, the latest high-end trim offered by the Dearborn automaker, will arrive at dealerships this fall. A price point will not be set until later this year, though it will be priced above the Platinum F-150, another luxury model, which has an MSRP of $44,635, according to Ford’s website. The 365-horsepower F-150 Limited will come with a 3.5-liter Ti-VCT EcoBoost engine and will get 22 highway miles per gallon in the two-wheel-drive model.

“The F-150 Limited signifies the highest levels of design refinement, luxury and technology that we’ve ever offered in a Built Ford Tough pickup truck,” said Raj Nair, Ford Group vice president for product development. “The F-150 Limited reflects a growing trend — more and more customers today have high expectations for luxury and convenience, yet their needs call for a truly capable truck.”

The new F-150 Limited will come with red and black full-grain leather seats, standard moon roof and rearview camera. The truck comes in three colors: Ruby Red Metallic Tinted Clearcoat; Tuxedo Black Metallic; and White Platinum Metallic Tri-Coat. It has 22-inch polished aluminum wheels. The F-150 Limited will also be equipped with MyFord Touch powered by SYNC, for coordinated operation of cell phones, music, navigation and interior environmental control More than 30 percent of F-150 sales — which have topped all truck sales for 35 consecutive years — come from high-end trims, which range in price from about $35,000 to $50,000. Ford’s previous luxury truck models include the King Ranch F-150, launched in 2001, and the F-150 Platinum, which was launched in 2009.