Monday, June 18, 2018

Ford Returns to Detroit: Moving Ford Team Edison


WESTLAND, Mich.,–– Ford is making its return to downtown Detroit with its purchase of a refurbished former factory in Corktown and the movement of Ford Team Edison, the company’s electric vehicle organization, to that location. This location will help Ford focus on crafting its first self-driving car and on accelerating hybrid options for different models such as the F-150 and Mustang.

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“Moving our teams to Corktown will further enhance our electric and autonomous vehicle development,” Ford Autonomous Vehicles and Electrification Vice President Sherif Marakby stated. “It gives our teams the workspace they need to promote collaboration and big thinking, and an urban setting that delivers crucial insight for both programs.”

The Corktown location will serve to accelerate Ford’s $11.8 billion investment in global electric vehicles to deliver different electrified cars such as the 2020 Mustang-inspired-battery-electric SUV. Ford has other plans to deliver various hybrid options for other different models. These include the Explorer, F-150, Mustang, Bronco, and Escape.

These new electrified models of Ford’s vehicle brands will enhance the performance, convenience, and capabilities of their vehicles. The F-150, for example, will feature different capabilities such as its onboard electric generator, which will achieve better mileage without sacrificing the performance of the vehicle.

Ford will push harder on the development of its battery-electric vehicle program with 40 different electrified vehicles becoming available globally by 2020. This includes 16 different full battery-electric cars. Ford’s ultimate goal is to make charging of vehicles more seamless and convenient while implementing the full-vehicle over-the-air software that can enhance capability and distinctive features.

At Ford Edison, the company’s future will be devoted to self-driving vehicle expertise. The company will realize this through the use of the artificial intelligence experience and robotics of Argo AI. Their work in Corktown will complement such efforts. There are other factors Ford will pay attention to as well.

Ford also seeks to provide dependable safety features, improved durability throughout urban environments, and a lower ownership cost via commercial-grade quality. The company’s hybrid-electric powertrain is geared toward achieving maximum mileage and a reduction of emissions in keeping the vehicle on the road for as long as possible.

“Our team has been researching self-driving technology for more than a decade, and when it came time to build out the business surrounding it, we put the customer at the center of our thinking,” Ford Motor Company Global Markets Executive Vice President and President Jim Farley said. “From the beginning, this drove the development of our production vehicle and technology.”

Farley added that this means a change in how Ford focuses on the vehicle types they are producing.

“What this means is we’re designing an all-new vehicle optimized for self-driving technology and the customers it will serve,” Farley stated. “We feel this optimization across the vehicle, technology, and customer experience will differentiate our business as we begin to serve leading companies, such as Lyft, in the movement of people and goods.”

If you want to be part of Ford’s future, consider picking up a brand new Ford vehicle from North Brothers Ford.

North Brothers Ford is located at 33300 Ford Rd Westland, MI 48185 and proudly serves as one of the premier dealerships in Metro Detroit, and is committed to exceptional customer service! Stop by or give us a call at 855-739-2023, our knowledgeable and helpful sales team will be more than happy to assist you!

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