Monday, July 7, 2014

American Military Families Prefer the Ford Brand

American Military Families Prefer the Ford Brand
WESTLAND, Mich - When it comes time to purchase a new vehicle, American Military Families Prefer the Ford Brand over any other automaker. According to Polk vehicle registrations, Ford is the best selling brand among American Military families and has three products ranking in the top 10 new vehicles purchased by military families according to vehicle registrations analyzed in an IHS Automotive sample. Of roughly 19.3 million households that included active, retired or veteran military personnel, there were 920,000 new and used light Ford vehicle registrations last year. 

Topping the list was the Ford F-150, while the Escape followed closely at number three and the Fusion rounded out the list at number nine. The Ford Escape ranked as the No. 1 sport utility vehicle among American military families and was also named the overall favorite vehicle of military families in the Philadelphia, Detroit and Cleveland areas. It just so happens that American Military Families Prefer the Ford Brand over other manufacturers so much that America's best-selling vehicle, also known as the F-150, has a higher market share among American military families than its portion of the overall retail vehicle market. Pretty impressive, don't you think?

Demand of Ford vehicles among military families stems from the company's support of active military and veteran groups. Since 1974, Ford and Ford Motor Company have donated more than $8 million to veteran organizations, which includes supporting the National World War II Memorial. Ford also supports veterans through the Ford Veterans Network Group, which proudly sponsors activities for veterans, military personnel and their families.

North Brothers Ford, located at 33300 Ford Rd Westland, MI 48185, is proud to be one of the premier dealerships in Southeast Michigan committed to exceptional customer service! Stop by or give us a call at (888) 806-7163, our knowledgeable sales team will be happy to help!

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